Kate Mills 
Jan 03, 2024
Meta has introduced a new in-app feature for Facebook called Link History. The feature has purportedly been incorporated into the most popular Meta-owned social media app in a bid to let users keep track of websites they visited from within the app.
Although the feature is turned on by default, users can choose to turn it off if they want. When turned on, the feature creates a separate section containing the history of links you navigated to by tapping on them in the past 30 days.
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The social media giant said the feature aims to preserve users’ in-app browsing history, rather than to keep an eye on their online activities. This indicates that Meta hasn’t brought this new feature to further expand its data-gathering oblivion, as per what Gizmodo reported.
On the contrary, this claim seems to subside with what this feature’s pop-up states, mentioning that “When you allow link history, we may use your information to improve your ads across Meta technologies.”
The feature isn’t available to everyone and everywhere at the moment, as the company is working to roll it out to a wider audience over time. Meanwhile, the stored 30 days link history automatically deletes after 90 days, according to Facebook.
