Tech Desk 
Oct 19, 2025
Meta Platforms has officially launched a new feature, Meta AI camera roll, in the US and Canada on Friday, that scans users' smartphone photos to suggest photos and videos to post on Facebook.
Meta said that the feature is designed to help users "find hidden gems" among screenshots and casual snaps. Once turned on, the Meta AI camera roll automatically uploads media from a user’s device to Meta’s cloud, where its AI system generates suggested edits or collages that can be saved or shared.
"The camera roll media uploaded by this feature to make suggestions won’t be used to improve AI at Meta,” company spokesperson Mari Melguizo said in an email.
“Only if you edit the suggestions with our AI tools or publish them to Facebook, improvements to AI at Meta may be made.”
Moreover, Meta AI camera roll stores photos for up to 30 days, though Meta said the content "won’t be used for ads." The launch is a step for Meta to add AI into its social media platforms, competing with OpenAI and Google.
The company said the Meta AI camera roll feature will expand to more users in the coming months.
