Syed Saif Ul Hassan 
Oct 18, 2025
WhatsApp scams have become a universal adversity, and the Meta-owned messaging platform has taken commendable measures by limiting the number of messages one can send to unknown contacts.
This new restriction on unknown messages is part of a new anti-spam policy WhatsApp has designed to curb scams, cold outreach, and unsolicited messages from unknown numbers.
Given that, the new update will introduce a monthly cap on how many messages users can send to people who haven’t saved their contact information or replied to previous messages.
Put simply, if someone doesn’t respond, you won’t be able to keep messaging them indefinitely. Each unanswered message will be consuming a tiny chunk of a sender’s monthly limit, which can only be reset once a reply is received.
WhatsApp assured that not all users will be affected, as the measure mainly targets accounts that “blast messages” to large lists without engagement.
While the company hasn’t revealed the exact message cap, it was confirmed that Whatshttps://propakistani.pk/2025/10/18/pakistans-new-geoscience-labs-to-help-tap-its-6-trillion-mineral-reserves/#google_vignetteApp's message limit feature is being tested in several countries.
Those approaching their limit will receive an on-screen warning before being temporarily restricted from contacting new people.
This is expected to have unfavourable consequences for businesses using WhatsApp for marketing and recruitment. Similarly, brands that rely on mass messaging will now have to focus on meaningful conversations, securing user consent, and drafting messages that encourage quick replies.
For ordinary WhatsApp users, this update will ensure fewer unwanted notifications and a cleaner inbox.
By prioritising engagement over volume, WhatsApp appears keen to strike a balance between user protection and genuine communication.
