Tech Desk 
Oct 10, 2025
Meta has officially added support for Hindi and Portuguese to its AI-powered translation feature across Instagram and Facebook, allowing users to consume and understand Reels in different languages.
With Hindi and Portuguese support, Meta aims to tap into creators from its biggest markets, like India and Brazil, to have a global reach.
Earlier in August, Instagram Head Adam Mosseri stated: “We believe there are lots of amazing creators out there who have potential audiences who don’t necessarily speak the same language.”
“And if we can help you reach those audiences who speak other languages and reach across cultural and linguistic barriers, we can help you grow your following and get more value out of Instagram and the platform,” he added.
With the AI translation feature, users can turn on automatic translation in their preferred language to consume Reels that were created in another language.
Moreover, creators can turn on automatic translation for their Reels by turning on the “Translate your voice with Meta AI” option before publishing. They can also select which languages to translate to after reviewing the translated video with automatic dub and lip sync.
Meta said that it is working on new features for AI-powered translation that will roll out soon. Reels on Facebook already support multi-speaker AI-powered translations. Meta said that this feature will be available for creators posting on Instagram soon.
Apart from voice translations, the company is also developing a way to translate text or caption stickers posted with Reels in supported languages. Once the feature is launched, users will be able to choose the “Translate text on Reels” option.
