Tech Desk 
Oct 11, 2025
In a jaw-dropping display of its overwhelming reach and rising demand, OpenAI's new Sora app, its new social video platform, has surpassed 1 million downloads in just five days.
According to Sora head Bill Peebles, this quick ascent to become the top-rated on popular app stores across Android and iOS app marketplaces has outpaced the initial launch of ChatGPT.
The surprising aspect is that Sora is currently invite-only and only available in the US and Canada, yet it is making waves in the realm of the AI-driven landscape of social media platforms.
The new Sora app was launched on September 30 for iOS, allowing users to scroll through and create AI-generated videos powered by OpenAI’s proprietary Sora 2 model.
The most attention-grabbing feature of the Sora app is “Cameos,” which lets users insert their own likeness or that of a friend into videos.
Users with early access to the service described Sora app's feed as a blend of dark memes and playful AI-generated content.
The controversial facet of Sora's rapid success is that some users created videos featuring copyrighted characters in inappropriate ways, prompting OpenAI to enhance its content controls.
