Tech Desk 
Nov 21, 2024
Threads has rolled out a custom feeds feature, marking a strategic move to outdo Bluesky. This addition aims to elevate the user experience while also serving as a crucial upgrade for Meta’s platform, broadening its ecosystem and strengthening its position in a highly competitive social media landscape.
The custom feeds feature, previously available on Bluesky, now allows Threads users to pin topic-reliant feeds directly to their home screens. This innovation provides a refreshing alternative to the app’s algorithm-driven “For You” feed, offering users greater control over their content.
How to create Custom feeds on Threads
Threads makes it straightforward to customise feeds. Simply browse for a keyword, tap the three-dotted menu, and start creating your personalised feed. The feature is highly customisable, allowing users to integrate specific profiles and fine-tune content using additional settings.
Read more: Bluesky, Threads, and X: Rise of decentralised social media
Threads enhanced flexibility and capacity
Threads takes customisation a step further by enabling users to create up to 128 custom feeds, offering unprecedented flexibility and an optimised social media experience. This capability positions Threads as a more user-centric platform, catering to user’s preferences at scale.
Threads exceeding Bluesky
Threads exceeded Bluesky by providing broader accessibility and functionality. With approximately 275 million active users in contrast to Bluesky's 20 million. This larger audience base not only amplifies its reach but also enhances its utility as a platform for social interactions.
Instagram CEO Adam Mosseri underscored the platform’s remarkable growth trajectory, with Threads gaining almost one million users daily. This consistent growth highlights its increasing popularity.
Threads is becoming a major player in the social media realm. With its combination of scale and a suite of compelling features, the platform efficiently caters to the diverse needs of its user base. The addition of custom feeds is expected to slow Bluesky’s momentum while reinforcing Threads’ reputation for innovation and user engagement.
