Tech Desk 
Jul 23, 2025
Threads launched improved metrics to facilitate users' better understanding of how their posts are performing and where their content is getting discovered.
The Meta-owned platform revealed that users can now view more detailed information in the “Insights” dashboard.
When they navigate to the “Interactions” section, they will see engagement by likes, replies, quotes, and reposts.
The “Followers” category displays follower growth with geographic data, including top cities and countries, and demographic information like age range and gender.
Moreover, users can see how their post-performance has changed through a new chart that’s developed to display trends in their content for a seven- to 90-day period.
Since eligible Threads posts can be recommended to people on Instagram and Facebook, Threads will now allow users to see the places where people encounter their content.
With this update, Threads is focused on helping creators build audiences, grow their presence, and understand what sorts of content resonates with their followers.
Earlier in June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth.
On the other hand, X (formerly Twitter) reached 132 million daily actives, with its year-over-year growth declining by 15.2%.
This results in Threads equipping creators on its platform with additional tools to build out their presence on the social network as it continues to rival X and other competitors.
