Tech Desk 
Aug 23, 2025
Apple is reportedly in preliminary talks with Google to enhance Siri,, it’s long-standing virtual assistant, by utilising Google's Gemini artificial intelligence (AI) platform.
Siri's capabilities—which have fallen behind those of rivals like Google Assistant and Amazon Alexa—will be improved with this possible collaboration.
According to reports, to protect data privacy, Google is developing a unique AI model to run on Apple's servers.
Historically, Apple has emphasised on-device processing to limit the transfer of personal data, but the company is now considering outsourcing certain AI functions to third-party providers such as OpenAI’s ChatGPT or Google’s Gemini
Due to technical difficulties, the enhanced Siri features, which were originally planned for release in iOS 18, were postponed until 2026.
The upgraded Siri will make use of advanced large language models, akin to those found in ChatGPT and Claude, to facilitate more conversational and human-like interactions.
User privacy has been at the heart of Apple's AI development, with an emphasis on on-device processing to reduce data transmission.
However, the company is now thinking about contracting out some AI functions to outside models, such as OpenAI's ChatGPT or Google's Gemini.
Apple could provide a more sophisticated Siri experience through a partnership with Google, possibly competing with Google Assistant.
However, some Apple engineers are worried that outsourcing important aspects of Siri's intelligence could be interpreted as a sign that their work is not valued.
