Tech Desk 
Apr 23, 2025
In line with the rapid adoption of artificial intelligence (AI) by other technologies and machines, German carmaker BMW has announced to incorporate the popular Chinese AI chatbot DeepSeek into its vehicles sold in China.
BMW CEO Oliver Zipse shared the development during the Shanghai Auto Show, according to Reuters.
By adopting DeepSeek, BMW will be on the growing list of automotive manufacturers in China leveraging AI to enhance vehicle capabilities.
Companies such as Geely, Zeekr, and Dongfeng are already using DeepSeek models for their "smart cockpit" systems. Zeekr recently confirmed the integration of DeepSeek's R1 model to improve human-machine interaction within its vehicles.
At CES 2025, Geely introduced its "Full-Domain AI for Smart Vehicles", which includes voice control, intelligent driving, and digital chassis systems.
Leading automakers like Toyota, Volkswagen, and Mercedes-Benz are increasingly integrating AI into infotainment, navigation, and driver assistance systems. Its biggest evidence is that Mercedes-Benz uses OpenAI’s ChatGPT in its MBUX assistant.
DeepSeek’s AI is also gaining traction beyond automotive use in China, assisting court officials in drafting legal documents, supporting medical professionals, and helping in missing person searches.
The Chinese AI firm is now gearing up to launch its R2 model, which is expected to offer improved coding and multilingual reasoning.
