Tech Desk 
Apr 24, 2025
In an unexpected turn of events unfolded in the realm of artificial intelligence (AI), South Korea has alleged that Chinese AI startup DeepSeek mistreated user data when it was available at the country’s app market earlier this year.
The Personal Information Protection Commission (PIPC), South Korea's data protection watchdog, revealed on Thursday that DeepSeek transferred user information, including AI prompts, device and network details, to companies in China and the US without users' consent.
The company also shared data with Beijing-based Volcano Engine Technology Co Ltd, raising concerns around user privacy and the international flow of data.
DeepSeek launched its app in South Korea in January, but the country’s data authority had suspended new downloads the following month after discovering the company had failed to meet local data protection standards.
According to PIPC, DeepSeek admitted its shortcomings, highlighting that the data transfers were intended to enhance user experience.
Following the fiasco, the startup halted the transmission of AI prompts to Volcano Engine on April 10. South Korean authorities have issued a recommendation, demanding the removal of previously transferred prompt data.
The country has also asked DeepSeek to establish a legal framework before transmitting any personal data in the future.
