Tech Desk 
Aug 05, 2025
Instagram has officially launched a plethora of new features to help creators keep track of their audience growth metrics more effectively.
Meta-owned social media platform revealed on Tuesday, August 5, 2025, that creators are getting new features, such as insights for likes on photo carousels and Reels, showcasing the exact moment and the slide when others decided to like the post.
Meanwhile, post-level demographics can help creators understand what type of content resonates with their audience.
Moreover, Instagram announced the expansion of the Viewers metric and a new way to view the most watched content on the account.
Instagram's latest update for creators
Taking to Instagram, the “Creators” account on the platform shared details about the new features. The first is “Reel Like Insights,” which will show “When people liked your reel” through an interactive chart.
With this feature, users get an insight into the exact moment, down to the second, when someone decided to like a particular Reel. “They can then enhance their content to make more captivating reels,” Instagram stated.
The next feature is “Carousel Like Insights,” which works similarly to Reel Like Insights but for carousel posts, showing which slide someone was on when they liked the post.
Moreover, there is “Post Level Demographics,” which allows creators to check demographics for specific posts and Reels.
With this feature, Instagram aims to help creators understand which content is resonating with what demographic of their audience.
On the other hand, Instagram has also launched a “Viewers metric,” which was originally announced last year and will soon replace the existing Accounts Reached metric.
It will show the total engagement on the account and what's the driving force behind it, with insights based on the content type.
