Meta launches ‘disappearing posts’ on Threads

Users on both desktop and mobile devices can reply to 'ghost post', but these responses are sent directly to poster's DM
Metas Threads app logo is seen in this illustration taken July 4, 2023. — Reuters
Meta's Threads app logo is seen in this illustration taken July 4, 2023. — Reuters

Threads, the platform owned by Meta, on Monday launched a new 'disappearing posts' feature, which allows you to share your thoughts and interact in conversations that are automatically archived after 24 hours.

According to the company, after 24 hours, the posts disappear from the timeline but are still available to the original poster from the 'archived section', accessed from the main settings menu. 

Threads' parent company, Meta, said that the feature, also named 'ghost posts', is designed to encourage more low-stakes sharing within the feed. 

How do 'ghost posts' work on Threads?

Users can easily create a 'ghost post' on their device by toggling on the new 'ghost' icon on the app's compose screen. Once the post is published, it appears in others' timelines with a dotted conversation bubble around it to differentiate the posts from other content. 

It should be noted that users on both desktop and mobile devices can reply to the post; however, these responses are sent directly to the poster's DM.

Meta said that the addition of this latest feature will give Threads a new way to compete with Elon Musk's X, where users have to opt for a third-party, often paid service to delete their old tweets if they don't want to do a lot of manual labour.