Rehan Shahid 
Oct 27, 2025
Apple is reportedly planning to include more search ads in its native Maps app that will allow businesses like restaurants to pay the company to get featured in the search results.
According to Bloomberg's Mark Gurman, Apple plans to display more ads in the app, Apple Maps, looking to diversify its revenue streams to increase its advertising income.
This upcoming update will allow businesses to pay more for getting featured 'more prominently' within the Apple Maps search section, making viewers their clients.
App developers currently pay a certain amount to Apple to get their apps displayed in a 'promoted slot', depending on a user's query. According to Gurman, Apple Maps' search ads will feature a 'better interface' than mapping services of other companies, like Google.
Moreover, the Cupertino-based tech giant will reportedly integrate artificial intelligence (AI)-powered tools for improved targeted advertising, based on relevance and benefit.
It should be noted that the company will label promoted search results as 'Sponsored' to inform users; however, Gurman said that Apple would likely face backlash for this move.
Apple also plans to extend ads to other native apps, including News, Books, and Podcasts, as part of its growing focus on increasing revenue.
