Tech Desk 
Sep 27, 2025
Pakistan's mobile phone market performed ambivalently in August 2025, with 1.94 million units being manufactured and assembled by local businesses.
This is a notable 46% month-over-month (MoM) decrease but a 30% year-over-year (YoY) increase.
Reports claim that the low base in August 2024, when sales were impacted by excessive pre-buying prior to the FY25 budget's 18% GST imposition on mobile phones, is what caused the YoY growth.
Consumers delaying purchases in anticipation of the release of new phone models in the upcoming months, however, is the main cause of the MoM decline.
The drop was also aided by the high base of July 2025, which came about as a result of pent-up demand following earlier supply chain disruptions.
Sales of locally made or assembled mobile phones fell by 3% to 19.7 million units in the first eight months of 2025 (8M2025).
Fifty-one per cent (10 million) of the 19.7 million locally assembled mobile phones in 8M2025 were 2G phones, with the remaining 49% (9.7 million) being smartphones.
Due to low inflation and the introduction of new models from companies like Samsung and Xiaomi, Topline Securities projects that mobile phone sales will increase by 7-8% YoY over the course of the next 12 months.
The predicted rise in demand for locally assembled brands is expected to be advantageous to businesses.
