Substack rolls out livestreaming feature for all publishers, enhancing content creation

Substack, a newsletter platform, on Tuesday revealed that it is now making livestreaming officially available to all publishers. This new feature lets creators engage with their viewers and collaborate with other publishers.

The launch of livestreaming suggests that Substack is following in the footsteps of other platforms like Instagram and TikTok. Given the looming TikTok ban in the US, this addition comes at a timely moment, providing creators with a new way to connect with their audiences.

How to use the Substack livestreaming feature

If you’re confused about how to use the livestreaming feature, Gadinsider has compiled a guide.

1. Users must have around 10 free subscribers in the app.
2. To host a live video, users can click the orange plus button on the homepage and select “Live.”
3. After adding a title for the video, users can invite guests to join the stream or press the “Go live” button to begin broadcasting.

When the livestream is over, publishers get a complete recording of the session, which they can then publish as a post on Notes, letting subscribers who missed it see it later.

Moreover, Substack provides artificial intelligence (AI)-generated clips for social media sharing.

The platform began experimenting with live video in September, initially offering the tool to its bestsellers, who are creators with more than 100 paying subscribers.