Business Desk 
Dec 18, 2025
An image of TikTok logo is seen in this illustration taken January 8, 2025. — Reuters
TikTok has introduced its self-serve advertising solution in Pakistan, aiming to help small and medium-sized businesses (SMBs) grow their presence and reach new customers on the platform.
The launch of TikTok for Business Ads Manager gives businesses of all sizes access to an easy-to-use, self-service advertising platform. The tool allows advertisers to create campaigns, manage budgets, and optimise performance without requiring specialist marketing expertise.
Through this launch, Pakistani companies can now use the highly engaged user base of TikTok through their flexible advertising tools.
According to the company, its advertising platform will enable companies to reach their audiences in their own authentic manner via video content.
This initiative is based on TikTok's previously existing plans to empower local businesses, as well as the #GrowWithTikTok Masterclass series, which has delivered training and best practices to Pakistani small and medium-sized businesses to help them grow on the platform.
According to a global study, as quoted on TikTok, 73% of users reported accessing new products through advertisements published on their platform, and 78% discovered brands they had not previously known.
"Pakistan’s SMEs are among the most creative in the region," stated TikTok, Head of Global Business Solutions Türkiye Central and Southern Asia Baris Aldanmaz, adding that the platform’s Ads Manager helps brands, from local shops to startups, share their narratives, connect with their communities, and achieve their growth ambitions.
