Here’s why Samsung AI is likely to surpass Apple Intelligence

Samsung has done a much better job in marketing Galaxy AI to customers as compared to Apple

Tech Desk - Aug 12, 2024

An undated image of Galaxy AI logo. — Samsung

With artificial intelligence (AI) making its mark in the tech market, different tech giants are believed to integrate AI features into their devices.

Samsung first debuted its Galaxy AI features on the Galaxy S24, However, recently, the latest launched Samsung foldables such as Z Fold 6 and Z Flip 6 also include some AI updates.

Similarly, Samsung is likely to introduce these Galaxy AI features to its more affordable and older Samsung flagships like Galaxy A35 and Galaxy A55.

Samsung is widening the number of phones that support its AI features presents quite a contrast to Apple and the limited availability of Apple Intelligence among iPhones which includes the iPhone 16 models coming this fall that are likely to support the new AI capabilities.

Similarly, iPhone 15 Pro and iPhone 15 Pro Max among existing devices will be able to run these features.

Samsung AI vs Apple intelligence features

Samsung has done a much better job in marketing and delivering Galaxy AI to customers so far but you can't make the same claim about Apple, not because only the initial features are out in the iOS 18.1 developer beta but also because the number of iPhones capable of supporting Apple Intelligence is much less as compared to Samsung.

Moreover, Apple Intelligence hasn’t had an ideal start due to the lack of RAM available on most of its devices to support such features. In contrast, Samsung has increased the amount of RAM in its devices, with most having at least 8GB to 12GB.

With Apple Intelligence, the testing opportunities are limited as you can only try out the beta if you have one of the two compatible iPhone models.

Meanwhile, Samsung’s decision to offer AI in some form or another on the majority of its recent flagships and its initiative to increase the number of devices that can run Galaxy AI reduces the need to upgrade to a newer model.

Although AI is impressive it can still have plenty of drawbacks. For instance, it was recently unveiled that Apple Intelligence has decided to mark spam emails as a priority as found and reported in the currently rolled-out betas.

Still, we might say Apple is great at adapting as Apple Intelligence won’t be available on iPhones only but also in the upcoming versions of macOS Sequoia and iPadOS 18, with broader support among Macs and iPads.

Despite all this, it is still very early to tell which of the two companies has a better plan and therefore, it will be interesting to see which company truly wins in the AI market.