Business Desk 
Sep 23, 2025
Suzuki Motor Corporation unveiled a brand-new logo; for the first time in 22 years, it has been redesigned.
The company's new slogan, "By Your Side", is reflected in the new logo, which represents Suzuki's dedication to putting the needs of its customers first while embracing innovation and sustainability.
Moreover, the redesigned emblem adopts a contemporary flat design appropriate for the digital age while retaining the iconic "S" logo.
High-brightness silver paint has taken the place of the conventional chrome plating, indicating a change to a new era and lessening the environmental impact.
Suzuki President and Representative Director Toshihiro said, "The new emblem embodies Suzuki's long-standing commitment to 'create valuable products by focusing on the customer,' as well as our determination to take on new challenges for the future."
"Under the corporate motto 'By Your Side', we will keep walking beside our clients by offering infrastructure mobility that is intimately related to their daily lives and helping to bring about a sustainable future."
At the "Japan Mobility Show 2025", concept models will feature the new emblem for the first time.
By adapting quickly to changes and concentrating on the needs of its customers, Suzuki hopes to establish itself as "an infrastructure mobility closely connected with people's lives."
Suzuki's commitment to put customer satisfaction first, promote sustainable growth, and help shape the future of mobility is reaffirmed by this rebranding campaign.
