An undated image. — Depositphotos
Google-owned streaming juggernaut YouTube has started testing direct messaging for its mobile app, a feature likely to position it alongside the likes of messaging apps, such as WhatsApp, Instagram and more.
The messaging app under YouTube is currently available only to signed-in users aged 18 and above in Poland and Ireland. It brings a dedicated chat screen allowing users to share long-form videos, Shorts, and livestreams directly in private message threads.
Users can discuss content in real-time or invite friends to join the conversation, with sharing facilitated through the standard “Share” button.
This development comes on the heels of other recent social features on the platform, such as Playables (YouTube’s multiplayer game feature) and live sharing via Google Meet for Premium users.
YouTube's new messaging feature appears to be one aimed at terminating reliance on third-party apps like WhatsApp and Messenger to share videos and discuss them.
YouTube’s initiative signals its desire to evolve from a video-watching platform into a more interactive social space. If the feature expands globally, it could significantly enhance how users share and discuss content, offering faster sharing without leaving the app.
The platform stated that this is an early test, and its future expansion will depend on user feedback from Poland and Ireland.
If all goes well, the company will most likely roll out the feature worldwide and change the platform into a more conversation-type ecosystem combining video watching with social interaction.