Tech Desk 
Jun 19, 2024
What does the future of the web look like? Will it be a free and open space, or will it be dominated by paid content and subscriptions? Google's Chrome browser has a vision for a free, ad-supported web, and it's making the case for it on its ‘About page’.
What’s new?
Google's Chrome browser has updated it’s About page to explain the importance of ads in supporting a free web. The new section, "Get the most out of Chrome," highlights how the Chrome supports online businesses through advertising while protecting the user privacy.
Chrome's About page is where the user can manually update desktop browser and access the settings. However, new section explains on how Chrome would be able to give users the choice through customisation options likes first-party integrations, settings, and extensions. The standout aspect is "Chrome supports a free web" subsection, which would be emphasises the role of ads in keeping online content free for the users.
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According to Google, ads help sites to earn money, which in turn supports free products and services like Chrome, Gmail, Maps, and YouTube. The argument is that the ads benefits everyone on web, as they can help users discover new things, support the content creators, and provide a revenue for the sites.
Another section explains how the data helps Chrome improve its accessibility, including browsing speed, site optimisation, and relevant ads. The Privacy Sandbox initiative in Chrome aims to replace third-party cookies with more privacy-conscious alternatives, reducing cross-site tracking and ensuring ads remain in equation.
Chrome's updated About page makes a strong case for the free, ad-supported web, highlighting the importance of ads in supporting online businesses while protecting users privacy.
