Syed Saif Ul Hassan 
Oct 17, 2025
Nishat Linen, a popular clothing brand in Pakistan, has stirred a sort of conversation by posting AI-generated images of female models on their Instagram page, believed to be a marketing move.
While it appears to be a measure taken to cut costs and streamline their marketing budget, this innovative approach has ignited a blend of praise and criticism from netizens.
The AI-generated images were recently shared on the brand's Instagram handle, leading to a flood of comments reflecting different opinions.
One user praised the brand's approach for deploying AI, stating, "People who are complaining about Nishat using AI don’t realise that artificial intelligence is the future... Every innovative idea goes through trial and error before it becomes widely accepted."
This optimistic perspective highlights the potential of AI to enhance marketing creativity, notwithstanding concerns about confusion or mistrust.
On the contrary, some users were critical of the brand's choice.
One comment simply stated, "AI doing the work," which seems to be an indication that the reliance on AI could undermine the authenticity of the brand. This pessimistic view was corroborated by a user, commenting: "Please don't use AI," urging the clothing pioneer to opt for genuine and human-led practices.
Another user took a cheeky jibe at Nishat Linen's clever AI move, remarking, "Let’s use AI with our huge budget—such a big brain moment," suggesting that the company's financial resources might have allowed for such experimentation.
With the debate going on, it became clear that Nishat Linen's use of AI has led to open discourse about the future of advertising and the role of this generative technology in creative industries. Still, whether it will pay off in the long run or not has yet to become clear.
