Tech Desk 
Oct 19, 2025
PlayStation and Xbox are quietly adopting generative artificial intelligence (AI) tools to assist in game development.
According to several rumours surfacing, nearly one in five games on Steam now uses some form of generative AI, showing how quickly the trend is spreading.
Smaller indie developers have started taking advantage of ChatGPT and Midjourney to help them create characters and worlds at a quicker pace, but now big studios are also getting involved.
For gamers in Pakistan, this means we may be entering into a new phase of game design where AI starts to determine, or at least help shape, the way games look, feel and grow.
According to reports from The Game Post, PlayStation's new studio Dark Outlaw Games is hiring concept artists who are familiar with generative AI platforms.
More insiders have suggested that Xbox is using similar technology at Halo Studios to help with environments and artwork for their Halo titles.
All of this follows Microsoft's recent multibillion-dollar investment in AI technology, further expanding its reach into games.
While many of us might remain sceptical and see it as an encroachment on creativity, some others have embraced this development as a way to cut costs and speed up production.
These companies, like CD Projekt Red (CDPR), Electronic Arts (EA), and Take-Two, have taken a cautious approach due to possible backlash from fans, but with AI gaming tools improving, it means it's becoming harder for studios to purely ignore.
