SLG-Trax to Acquire Finova Technologies in major e-commerce deal

This acquisition is part of SLG-Trax's plan to expand its e-commerce business
An undated image. — SLGTrax/Canva
An undated image. — SLGTrax/Canva

In a major move, Singapore-based Finova Technologies, a provider of smart lending and digital payment solutions, has announced its intention to be acquired by Secure Logistics Group Limited (SLG-Trax).

This calculated action is anticipated to change how digital payments and lending are handled in Pakistan's e-commerce industry.

Following the acquisition, on August 19, 2025, the Securities and Exchange Commission of Pakistan (SECP) granted a Non-Banking Financial Company (NBFC) licence to LogiServe (Pvt) Ltd, a wholly-owned subsidiary of SLG-Trax. LogiServe can now provide a variety of digital financial services thanks to the licence.

Significant wallet payments and lending throughput have been made possible by Finova's fintech software, which has already been piloted with a few SLG-Trax retail clients. Finova has secured financing for 1.2 million shipments.

SLG-Trax would gain complete ownership of the acquisition, contingent on regulatory approvals and due diligence, allowing it to implement the fintech platform throughout its network of 300 corporate e-commerce clients and 9,000 retail clients.

The acquisition is a component of SLG-Trax's larger plan to grow its e-commerce business line, which includes lending management systems, merchant-focused digital payment portals, and an AI-powered credit engine.

The action is anticipated to increase operational effectiveness and profitability while creating chances to sell the fintech software abroad.

The fourth quarter of 2025 is when SLG-Trax intends to formally begin its NBFC operations. SLG-Trax's standing in the e-commerce industry is expected to be strengthened by this calculated acquisition.